September 22 is apparently International Rabbit Day, meaning it’s the right chance to honor the revolutionary Rabbit, which changed female ma-sturbation-along with the se-x toy industry-forever. Here’s a glance at the history behind this now-iconic vibrator.
1983: The Advent of Animal Vibrators
Toy company Vibratex becomes the first one to bring vibrators (with external and internal components) towards the U.S, says the company’s owner, Shay Martin. As the toys were created in Japan, where manufacturers weren’t actually allowed to make vibrators, the devices were shaped to look like animals and started in bright colors with regards to trick the ol’ no-se-x-toys-allowed rule enforcers. (Other companies made their products and services in China, which didn’t have the same restrictions, making these happier, friendlier options to the conventional vein-y pe-nis dild-o fascinating to the ladies.) In ’83, the Beaver, the Kangaroo, and the Turtle (now defunct) debuted, and they also all had an internal, pen-is-like component, in addition to various kinds of ticklers for external stimulation.
1984: The Rabbit Debuts
The designers at Vibratex had been focusing on a whole new vibrator that featured revolutionary rotating pearls from the shaft for stimulation. They settled over a rabbit as the animal for toy, ever since the rabbit is a lucky charm in Japan, and also in honor of Martin, who was born in the year of your rabbit in the Chinese calendar. Sales of your toy were strong if it debuted, nevertheless the Rabbit Pearl-the initial rabbit vibrator-didn’t have widespread notoriety…yet.
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1993: Early Adopters and Innovations
Famed se-x shop Babeland opened its doors in Seattle this coming year and began selling the Rabbit Pearl in the very beginning, says store co-founder Claire Cavanah. In 1997, a store opened its New York location and began supplying the next type of the toy, the Rabbit Habit, that had its battery pack and controls within the lower toy, instead of a separate attachment. This became sort of a huge deal when you consider how annoying it might be to get a cord flapping around-and potentially getting tangled-while you’re trying to get yourself off.
1998: Rabbit, Meet Charlotte
Planning to tie-in some kind of vibrator within an upcoming episode of Se-x and also the City, representatives from HBO visited The Pleasure Chest in New York to discover just what the store’s best-selling vibrator was. They were told, the Rabbit Pearl, obviously, and soon the teams at HBO and Vibratex connected. HBO sent Vibratex the script for your episode to be certain the toy was depicted properly. In “The Turtle and the Hare,” which first aired on August 2, Miranda lends Charlotte her Rabbit, rendering Charlotte unwilling to go out. And therefore, the Rabbit Pearl became as coveted as Carrie’s Manolos.
1999: Se-x Toys Go Viral
Copycat rabbits started cropping up immediately as se-x companies rushed to maximize the buzz (heh) all around the Se-x as well as the City episode, creating toys with similar dual-action innovation and recognizable bunny-eared shape. However the Rabbit’s crazy success can even be caused by the starting of shopping on the internet, which completely changed the s-ex toy industry through making vibrator buying discreet. Sales soared for s-exy products overall, but UK-based adult toy store Ann Summers reported it sold one million Rabbits in just 1 year if it started its dot com.
2005: A-List Endorsement
Then-Desperate Housewife Eva Longoria further upped the Rabbit’s cred by mentioning her passion for the toy inside an interview using a national women’s magazine. “I give g spot vibrators for all my girlfriends,” she had said. “They scream once they unwrap it. The best gift I will let them have is an orgasm.” (Her praise for the device boosted Babeland’s sales from the toy alone 30 percent.)
2006: The Important O
In June 2006, the Rabbit Habit got the magic fairy dust of solidified success (i.e. Oprah’s stamp of approval) when it was billed in O, the Oprah Magazine as the “Rolls Royce of s-ex toys.” Baller.
2006: Need a Hand?
This 124-page guide-which helpfully came with free lube-was built to inspire women to get the most from their Rabbits with tips on finding your “blended orgasm,” utilizing the vibe for nipple-play, and introducing your toy for your partner.
2006: The (Pseudo) Hollywood Treatment
Rabbit Fever, a little-known UK mockumentary, “followed” the lives of so-called Rabbit Addicts, as in women who found the world’s best-selling vibe so addictive that they can literally couldn’t stop making use of it. Unfortunately, The Guardian’s Peter Bradshaw gave the film one from five stars, calling it “tacky and depressing,” even though the BBC found the depictions of female masturbatio-n “embarrassingly inadequate.” Just what a buzz kill, man.
2008: A Chic Makeover
Stylish s-ex toy company Jimmyjane added the “Iconic Rabbit” to the lineup of sleek s-ex toys, borrowing the original Vibratex design but manufacturing the toy all in white. This shiny new Rabbit became part of the company’s “Usual Suspects” line, which features the very best of the ideal off their s-ex companies though with Jimmyjane’s elegant spin.
2008: Get rid of the Rabbit
Alabama Attorney General Troy King announced he would single-handedly enforce his state’s “official” s-ex toy ban, which certainly could have affected the Rabbit, the most notable-selling toy of the time. King, who’s a Republican (surprise, surprise…), considered that s-ex toys were immoral and it was his duty to arrest-yes, really-anybody who used them. In reaction, former Alabama gubernatorial candidate Loretta Nall started a counter-campaign called Toys for Troy, which encouraged women to mail their vibrators and dild-os directly to the attorney general’s office. In. Yo. Face.
2009: Take Your Rabbit To-Go
Savvy, jet-setting types could finally take their solo se-x acts on the streets with all the new Rabbit Dancer, a mini version from the original rabbit that accompanies a detachable rabbit for 85dexlpky storage. Though, its small size doesn’t mean some clueless TSA agent won’t fish it from the bag for more examination.
2010: The Rabbit Gets Social
Since 1984, the kinds of Rabbits have multiplied…like rabbits (ba-dum-ching!), with new iterations in various shapes much like the Dolphin and also the Butterfly. (Lisa Frank would totes approve.) Conservative estimates show over five million dual-action vibrators (typically referred to as “doubly nice” toys) are now sold every year.
Still, the initial Rabbit design remains rabbit vibrators number-one-selling vibe and also the company continues to make modifications to improve the very first, including the addition of a cordless battery pack, as well as more vibration options. And considering the fact that 2014 is definitely the 30th anniversary from the toy’s release, there just might be a special edition of your classic toy in the horizon.